After having been
stranded, treated no better than rubbish, then left to fend for himself for two nights in London in May by
British Airways on an impossibly overcrowded holiday weekend – trust me, this was
not a pleasure trip –
The Luxurist longs to return to the land of Tennyson and Tesco for a more gratifying visit.
This was
not a planned stopover.
The Luxurist and his lovely
Luxurista were simply transferring through Heathrow en route from the
Cannes film festival to
Hollywood, where, like
British Airways, they do not bother even to try to
fake sincerity.
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British Airways wants you to think you'll enjoy flying with them. Don't you believe it! |
Of course, even
Hollywood has its
virtues. Heads roll when executives fail to perform.
Not so at
British Airways. On a day when
Heathrow's runways were closed for four hours and some
225,000 passengers were flying in, out or through the airport,
the world's largest airline managed to bring
unimagined grief to many of them.
Passenger service
failures were
massive.
Flights were
not automatically rebooked. Why,
The Luxurist wonders, do they ask for your
mobile phone number and e-mail address if they are
not going to use them to notify you of your new flight information?
Instead, customers were made to wait in
lines of up to nine hours, were given
phone numbers for rebooking only to find that the airline
hung up on them repeatedly ("Too many calls now. Goodbye!") and then
closed the switchboard
entirely at 8 PM.
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Nine hour lines at Heathrow, courtesy of British Airways |
Presumably this was done so that BA's
employees could enjoy the start of their
holiday weekend.
Never mind those
pesky 225,000 paying passengers, who not only had
no flights but
no place to stay either. British Airways handed everyone a hastily reproduced piece of paper stating, bluntly, that they were
not going to find hotels for anyone.
Apparently you have a better chance of being treated with care if you
work for
British Airways than if you
buy a ticket from the company.
And they say that there is
no justice in
Hollywood!
But I digress.
British Airways was
guilty of many more
depredations on this dreadful weekend. There will be
much more to read on why
The Luxurist will
never, ever fly British Airways again in a future post.
Watch for it if you want to spare yourself
unfathomable misery in the future.
Also read: Bellagio's New Caviar Buffet – A Good Value Or A Waste of Money?
Back to the topic at hand: London's fabulous
Dorchester hotel.
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The one and only Dorchester hotel |
The Luxurist was amused to read in
hotelchatter.com and elsewhere on the web that
The Dorchester is offering a side-by-side tasting of all four
Remy Martin Louis XIII cognacs – Louis XIII, Louis XIII Black Pearl, Louis XIII Rare Cask 43,8 – for a mere
$3,200 per person.
This is what you call a
stiff drink, indeed.
It's not the cost that concerns
The Luxurist. The cognacs are
très rare. By all accounts they may well be
worth every penny. And, after all, if you have it, what's money for?
The Luxurist simply wants to know why a
great hotel like
The Dorchester must resort to publicity
gimmicks to promote itself.
Publicity is not necessarily a bad thing – unless, as
Jane Russell opined, you don't have any.
That is not to say, as many do, that there is no such thing as bad publicity. Contrarian that he is,
The Luxurist does
not subscribe to this tired adage.
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Same price. Which would you choose? |
He also does
not believe in
pointless publicity.
Gimmicks, even high class ones, will
not compel customers to stay at any hotel, or to return if they have found their stay lacking.
Enlightened travelers do not want stunts. They require friendly, unobtrusive, exceptional
service, posh yet
comfortable accommodations, good
food, a bit of
exclusivity, and, in general the feeling that they are being
cared for at all times.*
This is exactly what
The Dorchester has offered
The Luxurist on his several stays there.
Let's do the math. Would you rather treat yourself to a
round of costly cognac, or, for the same money enjoy a
memorable five-night stay at one of the world's
top hotels?
The choice is yours.
*None of these superlatives applies to British Airways. But, again, I digress. Watch this space.