In
Southern California, until a few years ago, it was
impossible to get a true
pain aux raisins or any of the other wonderful breakfast pastries the French call
viennoiserie. If you looked hard enough, you could find a half-way decent
croissant, but a genuine Parisian
brioche or
raisin Danish – never!
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Paris Baguette danish a la mode Francaise |
The Luxurist does not understand why his fellow Angelenos had to put up with this
mauvaise situation for such a long time.
But I digress. Suffice it to say that things improved mightily with the arrival of
Paris Baguette.
Also read Dinner Is Served: Pasta Explained
This small chain of French
bakeries is not exactly what you might suppose. To begin with, it's
not French at all. Nor is it run by
Indochinese,
North Africans or anybody who comes from one of the many former
French colonies.
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PB serves coffee in these cute blue-striped cups |
It's owned by a
South Korean conglomerate –a rather large one at that – and staffed with Korean bakers and friendly young Korean-American waiters and
baristas, decked out in striped boat neck jerseys and
berets – the kind of thing that represents French style to everyone but the French.
But, again, I digress.
In other words, don't even think of speaking French at
Paris Baguette. You won't be understood.
You will find a few other
eccentricities at
PB: they don't serve
skim or
non-fat milk with coffee, even though nowadays the French will. But, of course,
PB is
not a French company.
Most of their stores are located in outlying communities such as Buena Park, Rowland Heights, Arcadia, and West Covina, where many Asians live. The firm's only
Los Angeles stores both are in
Koreatown. The one on Western Ave. is just down the block from the
K Town Boxing Club, in case you feel the need to work off calories after gorging on
PB's fresh
strawberry cream buns,
fruit tarts,
pains au chocolat and
peanut crumb breads.
There are a few other U.S. stores in
New Jersey and a new, large, popular eatery in
New York City, just off
Times Square.
Also read The Enlightened Traveler: A Paris Institution Returns
By baking in a nearly authentic French way,
Paris Baguette is not catering to the taste of Americans, but to the
half million Koreans and Korean-Americans who live in Southern California. Thank goodness for that. Koreans not only produce fabulous flat-screen TVs, they also are more
advanced when it comes to
viennoiserie.